Emma Burleigh reports that the foundational story behind Smith's $17 billion company, which involves the tragic shooting of two friends, may not be entirely true. This narrative has formed an integral part of the company's identity, tying personal tragedy to corporate ethos. However, investigations into the authenticity of this story suggest discrepancies that could undermine the company's public image and mission. This revelation raises important questions about the role of personal narratives in business and the impact of perceived authenticity.
Smith's founding of the $17 billion company stems from a personal tragedy involving two friends — a story he has shared publicly for years.
While the ethos of the company is deeply tied to this tragic narrative, recent investigations suggest that the truth of this backstory may be more convoluted than initially believed.
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