Kristin Lemkau believes that bank branches are not dead but evolving, stating that while foot traffic is lower, customers seek advice and financial relationships in branches.
Despite JPMorgan's status as the largest bank, Lemkau emphasizes the need to attract affluent customers who typically invest with competitors, underlining her strategic goal of reaching 82 million clients.
Her strategy includes opening 500 new branches by 2027 and enhancing products for varying wealth levels, showcasing her commitment to improving wealth management offerings.
Lemkau's achievements in increasing the number of advisors and client investment assets are notable, with a reported goal to grow advisors to 6,000 by 2025.
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