The increasingly weird economics of college football
Briefly

Northern Illinois' stunning last-second, upset win over Notre Dame underscores the risks and expenses associated with 'guarantee games' in college football.
Guarantee games, often labeled as 'money games,' are a longstanding tradition where major colleges pay smaller schools, exemplifying the financial dynamics of college football.
Despite losing heavily, smaller schools like Western Kentucky and NIU received substantial payouts, highlighting a financial system that benefits both parties, albeit with inherent risks.
The recent loss by Notre Dame illustrates that even elite teams can be humiliated, especially when significant financial commitments are made to lesser opponents.
Read at Fast Company
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