"Founders naturally worship speed. Move fast. Ship more. Keep the roadmap full so everyone knows you're "building." I bought into that, too, until I watched "fast" turn into fragile. Most startups don't die because they moved too slowly. They die because they tried to do too much too soon. They stack ideas faster than they can validate them, and they wake up one day with a product that is harder to use, harder to explain and impossible to love."
"There's a specific kind of pressure founders rarely admit out loud. It's the pressure to look like you're winning even before the customer has decided you are. Investors want a bigger story. Industry hype wants you to match the market's loudest assumptions. Competitors want you to play their game. And in wearables, that game often comes with the same predictable "innovation" checklist. More data collection. Deeper platform lock-in. More content. More engagement loops."
Founders often prioritize speed and constant shipping, but unchecked rapid expansion creates fragility. Startups fail not from slowness but from doing too much too soon, stacking unvalidated ideas and producing products that are harder to use, explain, and love. Trend-driven categories like smart glasses amplify pressure to add every feature, pushing toward more data collection, platform lock-in, content, and engagement loops. Adopting a discipline of saying no and prioritizing daily utility fosters adoption over applause. Building for utility and validated adoption creates a business resilient to hype cycles and competitive pressures.
Read at Entrepreneur
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