"For 12 years Andrei Rebrov managed infrastructure and operations at Scentbird, a perfume subscription company he co-founded in 2013. He learned the importance of acquiring the right subscribers, those who stay for a while and generate lifetime value for the business. The key, he says, was accurate, timely analytics to assess channels, creative, and promos. Finsi, his new company, provides those metrics, enabling merchants to predict a prospect's value over the long term."
"Before that, I spent 12 years building and scaling Scentbird, a perfume subscription service, where I served as CTO. I handled much of the engineering, including coding the website, building back-office systems, and managing online payments and warehouse infrastructure. We launched in August 2014 and surpassed 1 million subscribers by the end of 2024. I left the company in March 2025."
Andrei Rebrov built and scaled Scentbird, managing infrastructure, engineering, payments, and warehouse systems, and reached over one million subscribers. He emphasizes acquiring subscribers who stay and generate lifetime value. Accurate, timely analytics across channels, creative, and promotions informed acquisition and retention decisions. Finsi, launched in 2024, provides subscription businesses with metrics to predict a prospect's long-term value and optimize acquisition spend. The Scentbird model partnered with brands to offer trial experiences for fragrances, expanding reach to younger online shoppers. Key operational focus areas included product selection, churn avoidance, and channel performance measurement.
Read at Practical Ecommerce
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