"User reviews that are identified as being unhelpful for potential customers, such as one-word reviews, reviews comprised of ASCII art, or reviews that are primarily playful memes and in-jokes, will be sorted behind other reviews on the game's store page."
"That doesn't mean players won't ever see... humorous, but unhelpful posts, but it hopefully means that they'll see them less frequently when trying to learn about a game."
"The primary goal of Steam User Reviews is to help potential players make informed decisions about the games they are considering purchasing."
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