Griffith Chambers Mehaffey, owner of a small film company, argues that the game's name change has severely damaged his business's online visibility and revenue.
Trademark law requires companies to defend their brand names vigorously. If not defended, a trademark can lose its individual identity, affecting its legal rights.
The situation highlights the real challenges small businesses face when larger corporations use similar names, potentially overshadowing their own identity and impact.
While the lawsuit may seem opportunistic at first glance, it raises important questions about trademark protection and the implications for small businesses.
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