"The cloud data company announced it signed a definitive agreement to acquire Observe, subject to regulatory approval, on January 8. Snowflake will integrate Observe's product into its own to give customers a unified place to collect and store their telemetry data (logs, metrics, and traces from software systems) and better spot potential bugs and issues in their data and software."
"Observe was founded in 2017 by Jacob Leverich, Jonathan Trevor, and Ang Li and launched its first observability product built on a centralized Snowflake database in 2018. The company was incubated at Sutter Hill Ventures and has since raised nearly $500 million in venture capital from firms including Snowflake Ventures, Sutter Hill Ventures and Madrona, among others. Notably, both Snowflake and Observe were incubated at Sutter Hill Ventures, with Sutter Hill managing director Mike Speiser serving as Snowflake's founding CEO from 2012 to 2014."
"Integrating Observe into Snowflake allows users to proactively monitor their data stack and spot and fix issues 10x faster than before, according to a Snowflake blog post - a task that has become harder to scale due to the sheer volume of data generated by AI agents. The acquisition also creates a unified framework for telemetry data, which is automatically collected, built on Apache Iceberg and OpenTelemetry architectures."
Snowflake signed a definitive agreement to acquire Observe, subject to regulatory approval. Snowflake will integrate Observe's observability product to provide a unified place to collect and store telemetry data (logs, metrics, traces). Observe was founded in 2017, launched its Snowflake-built product in 2018, and raised nearly $500 million from investors including Snowflake Ventures and Sutter Hill Ventures. Jeremy Burton, Observe's CEO, has served on Snowflake's board since 2015. Integration promises up to 10x faster detection and resolution of data and software issues and builds a telemetry framework on Apache Iceberg and OpenTelemetry. Reported deal value is around $1 billion.
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