""We built it out of our frustration as creatives - [where we were contending with] stacks and stacks of hard drives and issues where we were using Dropbox drive frame and all of the tools under the sun...it was time to build one single source of truth," Fan said."
""As you make more content, you need to be thinking more about the workflows around the content. I like to say it's similar to CRMs 20 years ago, when we were thinking about how to organize all the information that we had around our contacts and in all of our companies," he said."
"Shade points to two distinguishing features. First, it offers natural language search powered by auto-tagging. The startup said that this search doesn't just surface a particular video - it identifies the exact moment in the video where a specific scene occurs."
Shade is a cloud storage platform tailored for creative and marketing teams, enabling easy storage and search of media files. Founded by Brandon Fan and Emerson Dove, the startup has raised $20 million, including a recent $14 million funding round. Shade addresses frustrations with existing tools like Dropbox by offering natural language search and auto-tagging features. This platform aims to streamline workflows for agencies, sports media teams, and brands, similar to how CRMs transformed contact management two decades ago.
Read at TechCrunch
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