Fashion reflects its times, but Prada and Simons' Spring/Summer 2025 collection engages with 21st-century algorithms to converse about our cultural moment, rather than critique it.
Miuccia Prada emphasized a focus on real people blending styles across eras, aiming to engage with contemporary issues through their designs. Raf Simons added that clothing could influence personal narratives.
Hans Ulrich Obrist observed the challenge of escaping the confines of filter bubbles shaped by algorithms, urging a confrontation with our predetermined cultural tastes and biases.
The Prada show illustrates a collection rooted in contemporary dialogues and theories, offering alternative views rather than merely looking back or projecting future trends.
Collection
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