Pintarnya secured a $16.7 million Series A led by Square Peg with participation from Vertex Venture Southeast Asia & India and East Ventures. Founded in 2022 by Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan, Pintarnya provides AI-driven job matching alongside financial services tailored to mass workers. The platform partners with asset-backed lenders to offer secured loans using collateral like gold, electronics, or vehicles to serve those lacking formal income documentation. Pintarnya serves over 10 million jobseekers and 40,000 employers, has grown revenue nearly fivefold year-over-year, and expects to reach break-even by year-end.
Pintarnya, an Indonesian employment platform that goes beyond job matching by offering financial services along with full-time and side-gig opportunities, said it has raised a $16.7 million Series A round. The funding was led by Square Peg with participation from existing investors Vertex Venture Southeast Asia & India and East Ventures. Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan founded Pintarnya in 2022 to tackle two of the biggest challenges Indonesians face daily: earning enough and borrowing responsibly.
Around 59% of Indonesia's 150 million workforce is employed in the informal sector, highlighting the difficulties these workers encounter in accessing formal financial services because they lack verifiable income and official employment documentation. Pintarnya tackles this challenge by partnering with asset-backed lenders to offer secured loans, using collateral such as gold, electronics, or vehicles, Hendrawan added. Since its seed funding in 2022, the platform currently serves over 10 million job seeker users and 40,000 employers nationwide.
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