"Hiro offered AI-powered financial planning for consumers, allowing users to enter financial information and model different what-if scenarios to aid in decision-making."
"Bloch previously founded neobank Digit, which helped people automatically save money and was sold to Oportun in 2021 for more than $200 million."
"This deal stands out as OpenAI has previously acquired financial apps, indicating a strategic interest in enhancing its offerings in business finance."
OpenAI has acquired Hiro Finance, a personal finance startup founded in 2023, which will cease operations on April 20. Hiro provided AI-powered financial planning tools that helped users model financial scenarios. The acquisition is seen as an acquihire, with Hiro's employees joining OpenAI. Hiro's founder, Ethan Bloch, previously founded the neobank Digit, which was sold for over $200 million. This acquisition aligns with OpenAI's interest in enhancing its financial services, particularly for business finance teams.
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