"On Me, a digital gift card startup founded by former Google employees, is aiming to redefine the gift card industry with its mobile-first gifting platform that lets users purchase digital gift cards categorized by interests rather than being restricted to specific retailers. The company on Thursday said it had raised $6 million in a seed funding round, which it will use to expand its gift categories to include things like horseback riding lessons, wine tastings, and theme park trips."
"On Me touts its flexibility. So if you have a friend who is passionate about tennis, you can send them a digital card that lets them shop for outfits and gear from popular brands like Wilson, On, Prince, and more. The platform offers gift cards across 72 categories that range from running and reading to camping, gardening, gaming and concerts."
"The startup's CEO and co-founder Darragh Meaney pointed out the environmental issues with the traditional gift card industry, which rely heavily on plastic. The International Card Manufacturers Association (ICMA) reports that approximately 30 billion plastic cards are manufactured globally each year, and that over 70% of gift cards are discarded within six months, resulting in an estimated 53 million tons of plastic waste. "It is an environmentally wasteful practice that feels totally disconnected from how we live today," Meaney said."
On Me offers a mobile-first platform that sells digital gift cards organized by interests instead of by specific retailers, covering 72 categories from running and reading to camping, gardening, gaming and concerts. The startup raised $6 million in seed funding to add experiential categories such as horseback riding lessons, wine tastings and theme park trips. The platform supports personalization through attached video messages, photos and GIFs and integrates with Apple Pay and Google Wallet. On Me reports over $2.5 million in gifts facilitated for more than 26,000 users and monthly growth of 50%, while aiming to reduce plastic waste from traditional gift cards.
Read at TechCrunch
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