Kenzo Saruhashi, CEO of Nippon Ichi Software (NIS), advocates for mid-sized companies to embrace risks in game development amidst rising costs and competition from big publishers. In a recent interview, Saruhashi and series creator Yu Mizokami discussed NIS's strategy of prioritizing new intellectual properties (IPs) over sequels, highlighting their recent reveal of six new titles, five of which are IPs. Saruhashi believes that to avoid stagnation, NIS must continually take on challenges that larger companies cannot, while budgeting constraints inspire innovative problem-solving among developers. Mizokami shared her excitement for tackling development with limited resources, promoting a dynamic and creative work environment.
Nippon Ichi Software’s new CEO, Kenzo Saruhashi, emphasizes the importance for mid-sized companies to take creative risks to survive, contrasting it with the safety of sequels.
Despite rising development costs, NIS reveals five new IPs, demonstrating their commitment to innovation and responding to audience demand, prioritizing creativity over safety.
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