""Our vision has always been to enable avatars and identities to travel across many games and virtual worlds. We've been on an independent path to make that vision a reality for a long time. I'm now very excited for the Ready Player Me team to join Netflix to scale our tech and expertise to a global audience and contribute to the exciting vision Netflix has for gaming,""
"Ready Player Me sells products and services to developers for avatars that work across multiple different titles. The company points out in its business plan that every game is different, including game engines, devices, and art styles, and it sells the tools that developers can use to handle compatibility in these environments. Ready Player Me counts companies like Ubisoft, Lenovo, and Nvidia among its clients."
Netflix purchased Estonia-based Ready Player Me for an undisclosed sum to strengthen cross-game avatar capabilities. Ready Player Me builds technology and tools that enable avatars and identities to work across multiple games, engines, devices, and art styles. The Ready Player Me team of 20 will join Netflix, with only CTO Rainer Selvet moving into a Netflix role. The acquisition leaves timing and supported titles for Netflix avatars unspecified. Ready Player Me announced it will close its own services, including the PlayerZero avatar-maker, on January 31, 2026. The deal aligns with Netflix's renewed focus on mobile and party-focused games after scaling back AAA plans.
Read at GameSpot
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