Net-a-Porter, Vice, Facebook and more sign as launch brands to new 'LinkedIn for creatives' platform The Dots
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Net-a-Porter, Vice, Facebook and more sign as launch brands to new 'LinkedIn for creatives' platform The Dots
"Over 13,000 brands including Net-a-Porter, Vice, Facebook and the BBC have signed up to a new creative networking platform which is being positioned as the 'LinkedIn for creatives'. The Dots, which launched in the UK today, will aim to help creative individuals and companies showcase their work, network, collaborate and connect with commercial opportunities. The platform is set to launch in the UK first, before branching out to the rest of Europe, as well as the US, in the near future."
"We decided to launch The Dots in the UK first, as the creative sectors here are really thriving. A recent government report highlighted that the UK's creative industries are now worth £71.4bn to the local economy and more than 1.68 million people are currently working in these sectors. However, nothing currently exists that helps creatives and businesses effectively collaborate and commercialise. In Australia the technology we created helped to build a stronger, more profitable, better connected and more diverse creative sector."
"For users, The Dots will operate on a freemium basis - it's free for individuals and companies to join and set up a profile, after which they can either choose to pay to headhunt talent or advertise jobs, workspaces and courses on the site, or earn free credit by inviting new users to join the platform."
The Dots launches in the UK as a creative networking platform connecting over 13,000 brands and creative individuals to showcase work, network, collaborate and access commercial opportunities. The platform will expand from the UK into Europe and the US. The Dots was founded by Pip Jamieson, who previously co-founded The Loop in Australia. A government report places the UK's creative industries at £71.4bn and 1.68 million workers. The platform uses a freemium model: free profiles for individuals and companies, paid options to headhunt or advertise jobs, workspaces and courses, and credits earned by inviting new users. Major companies signed on as launch partners.
Read at The Drum
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