"My parents always instilled in me the idea that I could take my ideas and bring them to reality. My dad ran his own interior design firm, and my mom was an inventor with multiple patents, so it was no surprise that they raised my sister Brianna and me to follow our creative pursuits. When Brianna was 13 and I was 11, she came up with an idea for a product that had lip balm on one end and candy on the other."
"I wanted in on the business, so we worked together to design the device and brainstorm flavors. Our parents helped us to bring the product, Lip Candy, to market. It wasn't a huge success, but it was a testament to our family values. We've always been extremely close, and our dinner table conversations often centered on innovative ideas one of us had - including the company that Brianna and I now run, O Positiv."
Bobby Bitton and his sister Brianna grew up with parents who encouraged turning ideas into reality; their father ran an interior design firm and their mother held multiple patents. At ages 11 and 13 they co-created a Lip Candy product combining lip balm and candy, with parental help to bring it to market. The product had limited commercial success but reinforced family values and collaborative creativity. The siblings remained extremely close, often discussing innovations at family dinners. Parents emphasized self-reliance and commercialization, teaching them to focus on market viability and execution when pursuing entrepreneurial ventures, later informing their founding of O Positiv.
Read at Business Insider
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