""We're addressing a very acute problem that consumers face, which is that electricity has gotten more expensive and less reliable," Zach Dell, 29, told Fortune. "It's totally crazy if you think of all the things that have gotten better over the last decade, and our power has gotten noticeably worse. Batteries, paired with software and a unique business model, can make your power more reliable and less expensive.""
""We're just dramatically more affordable. Do you want the Lamborghini or the [Toyota] Corolla?" Dell said. "We make a product that is reliable, it's safe, it's affordable. It's really a mass-market product. The other companies in the space are selling a premium product to very wealthy folks. Our product is more designed for the mass market.""
Zach Dell launched Base in Austin to combine retail electricity service with a leased home battery backup and software-based power management. Base completed a $1 billion fundraising round in October. The company charges a $19 monthly membership and a one-time $695 battery setup fee, positioning the product as a lower-upfront-cost alternative to whole-home generators that can exceed $15,000. Rising U.S. power demand, aging grid infrastructure, and more frequent natural disasters increase homeowner interest in backup power. Base targets the mass market with affordability, safety, and reliability, contrasting with premium competitors aimed at wealthy buyers.
Read at Fortune
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