"We're addressing a very acute problem that consumers face, which is that electricity has gotten more expensive and less reliable," Zach Dell, 29, told Fortune. "It's totally crazy if you think of all the things that have gotten better over the last decade, and our power has gotten noticeably worse. Batteries, paired with software and a unique business model, can make your power more reliable and less expensive."
IKEA has long been known for transforming how we furnish our homes, now it wants to help power them too. The retail giant has unveiled a brand-new Home Energy Services range in the UK, featuring solar panels, heat pumps, home batteries and EV chargers designed to make sustainable living simpler and more accessible. Partnering with renewable energy experts Aira and Soly, IKEA says its latest offering could help households cut both emissions and energy bills while making the switch to greener technology effortless.