Credibility and competence go hand in hand in business, but in a referral relationship, you need competence first to build reputability and gain trust.
When meeting a stranger, we evaluate their credibility through the lens of trustworthiness; without trust, no referrals are given.
In networking, the four Cs—credibility, competence, clarity, and connectivity—are essential to forming a strong personal referral network.
Competence, the display of necessary skills and knowledge, is paramount in professional networking, as it establishes the foundation for credibility.
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