We see areas of improvement in terms of user experience, number of applications, and categories we offer. We think there is demand for the alternative app store, so we decided to launch it and tune our business model based on the feedback from users.
We also have to balance the number of applications and the number of users. We can't have a low number of apps and a lot of users and vice versa.
The store would not have hundreds of apps at any point to avoid stifling discovery for participating developers.
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