Many SMEs aspire to target luxury consumers for higher sales, but focusing solely on this market can overshadow larger opportunities. Incorporating budget-friendly options can significantly increase brand engagement with consumers who may eventually opt for higher-end products. The online casino industry exemplifies this approach, successfully attracting diverse player demographics by providing low-stakes games alongside higher stakes options. Companies can leverage this model to broaden their customer base, as seen in Apple's diverse pricing strategy for its products, which allows entry points for varied consumers.
The online casino industry demonstrates that providing budget-friendly options can attract diverse demographics, allowing businesses to build customer loyalty and encourage upgrades to higher-priced offerings.
By expanding market reach through budget options, SMEs can tap into a larger customer base, similar to successful strategies used by both casinos and tech giants like Apple.
Collection
[
|
...
]