Kelly Slater, a legendary figure in surfing with 11 world titles, is evolving his brand Outerknown into a more performance-oriented line of products. This year marks the 10th anniversary of Outerknown, and the recent launch of the Apex Trunk showcases a commitment to sustainability, utilizing 90% recycled fishing nets. Slater describes the new direction as a more hardcore approach to surf gear, contrasting it with the lifestyle apparel previously offered. Amidst an industry landscape of major brand changes, Outerknown aims to capitalize on this shift with innovative products set for release in 2026.
We're definitely making a move towards some very specific, little more hardcore surf stuff.
I've played music for 30 years... you can strip it back to the basics and you have what you need.
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