"I was getting ready to pitch venture capital investors. I just couldn't find anything to wear over my pregnant belly, which had recently popped. I was desperate."
"I wanted to be very pragmatic. I knew I would rather be out of stock and have money in the bank than spend too much on inventory up front."
"I filed a patent and registered the company in 2003. I called it Ingrid & Isabel, named for my daughter and me."
Ingrid Carney, founder and CEO of Ingrid & Isabel, created the Bellaband after facing challenges finding maternity clothing during her pregnancy. Initially, she crafted a makeshift belly band for herself, which sparked the idea for a business. After experiencing setbacks with a previous startup, she cautiously pursued her vision, making bands for friends and researching the market. Carney prioritized financial prudence, opting for limited inventory. She officially launched Ingrid & Isabel in 2003, naming the company after herself and her daughter, reflecting her personal journey into motherhood and entrepreneurship.
Read at www.businessinsider.com
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