Founded in 2009 by Pharrell Williams, Hans Zimmer, and investors, UJAM has evolved into a key platform for musicians globally. The company focuses on tools that enhance creativity without limitations. CEO Axel Hensen emphasizes a diverse customer base, from young enthusiasts to professional studios. Their products, particularly Virtual Guitarist, allow users to emulate complex instruments and settings traditionally requiring extensive skill and resources. UJAM strives to inspire musicians while adhering to a philosophy of pushing boundaries in music creation.
"Our customers are a global audience of musicians, composers, and producers - from teenagers in their bedrooms to accomplished professionals in multi-million dollar studios," says CEO and co-founder Axel Hensen.
"We live and breathe music! Ever since mankind started banging on a piece of wood to a beat there have been musical instruments. As technology evolved, so did the tools, and we are building them now as software," says COO Wolfram Knelangen.
Our calling card and best-selling product is called Virtual Guitarist - imagine it as a complete guitar production platform. The guitar is a very complex instrument... With Virtual Guitarist, we not only emulate the instrument but also the player and studio gear.
Everything we do follows our maxim 'inspire to dare and defy limits.'"
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