The article stresses the importance of balancing risk and reward in business, illustrating the point with Fred Smith's gamble that saved FedEx. While taking risks can sometimes pay off, the majority of businesses do not succeed through such methods. Instead, the article advocates for strategic decision-making by nurturing the business, diversifying income, and carefully selecting opportunities worth pursuing. Two key tips include differentiating between opportunity and execution and starting small to mitigate potential failures, emphasizing that businesses need to manage risks thoughtfully.
"Balancing risk with reward is a dance every entrepreneur and business executive is familiar with, and sometimes it leads to significant consequences."
"Don't confuse opportunity with execution; an opportunity is just a chance to try something, but you need to actually execute to see success."
"Start small with experiments because they often fail; if you're unable to handle failure, then the gamble is too large for your business."
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