"What Slack brought in was that it was fun to use," says Javier Soltero, who previously oversaw Microsoft Outlook and Google's Gchat and Gmail. "It's not an engineering thing. It's the art of product development, honestly. That made all the difference, because it made people feel like interacting via Slack was not just about sending words in real time. It let people express themselves and create a sense of culture."
"Famously, Slack did not begin as an enterprise product - it was supposed to be a video game, Glitch...When it became clear to then-CEO Stewart Butterfield in 2012 that Glitch didn't have enough users to support a business, the company pivoted within weeks; it had built an internal communication software to coordinate the game. That became Slack."
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