"The vertical short dramas app hosts 1-to-2 minute-long chapters of films about cheating scandals and mafia bosses, with titles like "Pregnancy Contract" and "Maid in Mafia Family." The content, which Ovdiienko labeled himself as a "guilty pleasure," keeps audiences hooked whether they would like to admit it or not. After launching in May 2024, Ovdiienko's platform reaches a monthly active user base of 5 million. His European platform is attempting to rival the Chinese market, which popularized this form of storytelling."
"DramaShorts partners with a mobile library platform, Alpha Novel, which Ovdiienko said has been invaluable in producing content at the rate that they must to be competitive. Leaning on AlphaNovels for creative backing has been a "trampoline" for the company, the co-founder told TheWrap. The DramaShorts co-founder and COO said that there is a discrepancy between what viewers say they are "triggered" by and when the app notices the most engagement."
DramaShorts produces 1-to-2 minute chapters of vertical short dramas focused on high-stakes themes like cheating scandals and mafia families. The platform launched in May 2024 and reached a monthly active user base of 5 million, with over 80% of its audience coming from social media. The short-form drama industry grew in 2025, with average monthly revenue up 12% compared to the latter half of 2024 according to WHO. DramaShorts partners with mobile library Alpha Novel for creative production support and relies on analytics rather than verbal viewer feedback to guide content and scaling decisions. In 2024 DramaShorts produced 30 original films, each split into dozens of chapters, and is prioritizing increased production to maintain growth.
Read at TheWrap
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