The trio realized that the artisans made beautiful things sustainably, which led to the formation of Someone Somewhere, connecting traditional crafts with global supply chains.
Someone Somewhere pays artisans directly for their products, providing materials and supporting cooperative organization, ensuring fair trade and sustainable livelihoods.
In 2023, they harnessed AI technology like Stable Diffusion to visualize how iconic products could be reimagined with artisans' techniques, boosting their reach.
Initially successful in gaining contracts, the trio leveraged social media to showcase AI-assisted design concepts, linking traditional artisanship to modern markets.
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