"During the pandemic, one of our toughest challenges was sourcing enough supplies to keep up with surging demand. In the years since, we've seen our fair share of ups and downs on that front, but one thing has remained constant: the importance of strong, trusted relationships with our suppliers. They've been incredible partners through it all, and those collaborations have been key to helping us navigate post-pandemic growth with resilience and adaptability."
"I'll never forget our very first alpha shipment. We had just 19 crates to send out, and it took a team of five of us the entire day to get them boxed and shipped. By the end, we were exhausted and looking at each other like, There has to be a better way. It was a wake-up call that we needed better systems and processes for fulfillment if we were going to scale. We figured it out along the way,"
Sandra Oh Lin, 50, of Los Altos, California, is the founder and CEO of KiwiCo, which provides educational, hands-on activities for kids to spark creativity and problem-solving. During the pandemic, the company struggled to source enough supplies to meet surging demand. Post-pandemic operations continued to face supply ups and downs, underscoring the critical role of trusted supplier partnerships. Early fulfillment efforts revealed inefficiencies when five team members spent an entire day boxing just 19 crates, prompting investment in better systems and processes to enable scalable fulfillment and resilient growth.
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