"The inspiration came from growing up eating couscous (I was born in Israel) and loving how quick and versatile it was to cook with (you could eat it hot as a base to any meal or cold on a salad). As I got older, I started focusing on my health and kept coming back to the convenience of couscous, but realized it was a carb bomb with zero nutrition."
"It has 18 grams of protein and 11 grams of fiber per serving. It's 100% gluten-free and kosher, contains no glyphosate and cooks in just 5 minutes. And most importantly, it doesn't hurt my stomach like some of the other protein pastas on the market."
"The first thing we did was secure the domain and all of our social handles. We felt strongly that the name, Boostcous, is a big part of our brand and a major reason people discover who we are and what our business does."
Boostcous is a gluten-free, protein-rich couscous product created by Bar Bruhis and Brian Gallagher. The co-founders developed the product over two years, formulating and testing in their kitchen before officially launching in December 2025. Inspired by Bruhis's Israeli heritage and desire for nutritious convenience foods, Boostcous contains 18 grams of protein and 11 grams of fiber per serving, cooks in 5 minutes, and is 100% gluten-free and kosher. Each co-founder invested $15,000 to launch the business. The brand achieved $10,000 in revenue within two weeks and is projected to reach $3 million in annual revenue. The founders prioritized securing their domain and social media handles early, recognizing the brand name's importance for discovery.
Read at Entrepreneur
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