Higgsfield Raises $130 Million As Generative AI Video Becomes Marketing Infrastructure

"Higgsfield's funding comes on the heels of unusually rapid commercial adoption. The company reports a $200 million annual run rate less than nine months after launch, doubling from $100 million in roughly two months. Since April 2025, the platform has attracted more than 15 million users and now generates approximately 4.5 million videos per day, largely for paid commercial use."

"Mashrabov says the speed reflects a structural change in how marketing videos are produced. "Traditional video production wasn't built for the pace modern marketing demands," he said. "We built Higgsfield so video can be produced like software, fast iteration, tight creative control, and repeatable output." Higgsfield began as a tool for creators experimenting with AI-driven storytelling, including short form dramas and cinematic social content."

"Over the past year, use has shifted decisively toward brands, agencies, and performance marketers. According to the company, roughly 85 percent of current usage comes from social media marketers, and 80 percent of that segment is producing commercial work rather than experiments or personal content. Like many of its competitors (there are too many to name, which says a lot about their success), Higgsfield allows teams to ideate, storyboard, animate, edit, and publish video inside a single system."

Higgsfield closed an $80 million Series A extension, bringing total Series A financing to more than $130 million and valuing the company above $1.3 billion, with participation from Accel, Menlo Ventures, and AI Capital Partners. The company reached a $200 million annual run rate less than nine months after launch, doubling from $100 million in roughly two months, and reports more than 15 million users and about 4.5 million videos produced per day, primarily for paid commercial use. Usage shifted toward brands, agencies, and performance marketers: roughly 85 percent of usage comes from social media marketers and 80 percent of that is commercial. The platform serves as an end-to-end production pipeline for ideation, storyboarding, animation, editing, and publishing, with customers treating generative video as infrastructure. Founder Alex Mashrabov says the product enables video production like software, enabling fast iteration, tight creative control, and repeatable output.

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