"In the summer of 2016, I was 21, living in New York City, and working as an intern for a private-capital research firm. One weekend, I went to the Jersey shore with a group of friends. I'm from Seattle, so I'm not used to seeing airplanes flying banners every couple of minutes. They looked like they were from the 1940s. They were noisy and emitting a lot of smoke."
"I couldn't help but think that there's got to be a better way of doing this, so when I got back to the city, I went online to learn as much as I could about aerial advertising. I became obsessed. I couldn't stop thinking about it. A year later, after I graduated from college and got a job at the same private-equity research company in Manhattan."
"It was just a lot of cold-calling drone manufacturers and shipping sample, 800-foot banners to those willing to give it a try. Every single one shipped the banners back, saying this would require an entirely different software and hardware solution to work. At this point, I knew I would have to have the kind of drone I envisioned built from scratch."
Jacob Stonecipher noticed noisy, smoke-emitting banner planes at the Jersey shore in summer 2016 and began researching aerial advertising. He became obsessed with the idea of using drones to pull large banners. After graduating and working in business development at a private-equity research firm in Manhattan, he pursued the concept alongside his career. He cold-called drone manufacturers and shipped 800-foot banner samples, but every company returned the banners, saying the concept required different software and hardware. Jacob concluded a custom drone would be necessary, contacted the FAA to learn approval requirements, and hired three engineers to begin building the solution.
Read at Business Insider
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