Harley-Davidson issued a statement acknowledging that they do not have a DEI function today and have not operated one since April 2024.
The backlash against Harley-Davidson was spearheaded by conservative commentator Robby Starbuck, who criticized the brand for promoting diversity initiatives that he claimed did not reflect the values of Harley bikers.
In response to customer feedback, Harley-Davidson's latest statement emphasized that they will conduct employee training tailored to business needs, devoid of socially motivated content.
The company's stance reflects a broader trend among brands retreating from diversity commitments under pressure from conservative groups, illustrating the tense climate surrounding DEI efforts.
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