"Lucie Macleod, founder and chief executive of Hair Syrup, has unveiled The Hair Syrup Honey Pot, a competition offering one UK entrepreneur £5,000 in cash alongside four hours of personalised, one-to-one mentoring. The award comes with no equity attached and no commercial strings, with the aim of providing practical support at the earliest stages of building a business. The initiative invites UK-based founders aged 18 and over to submit a short pitch video on TikTok or Instagram outlining their business idea."
""One year ago I appeared on Dragon's Den and was rejected on national TV," she said. "That moment became one of the best things that ever happened to me because it pushed me to believe in myself, connect with our community and build something real. I know how hard it feels to start with nothing, so this is my way of giving back.""
"Hair Syrup began as a student-kitchen experiment before finding rapid traction on TikTok, where Macleod shared her own hair transformation story. A single viral video helped catapult the brand into national attention, driving strong organic growth and a fast-growing social following. The business has since expanded rapidly into retail, fuelled by community demand rather than external investment. In 2025, Macleod was named Young Founder of the Year at The Sunday Times 100 Awards,"
Lucie Macleod launched The Hair Syrup Honey Pot to award one UK entrepreneur £5,000 and four hours of personalised mentoring with no equity or commercial strings. The competition accepts short pitch videos on TikTok or Instagram from UK-based founders aged 18 and over, with entrants required to tag @hairsyrup, use #thehairsyruphoneypot and complete an online form. Shortlisted applicants will be invited to pitch in person, and one winner will receive the funding and mentoring sessions. Hair Syrup grew from a student-kitchen experiment into retail via a viral TikTok video and community-driven demand, reflecting a trend of founder-to-founder support.
Read at Business Matters
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