Grifin, the investment app that enables users to invest in stocks where they shop, announced an $11 million Series A funding round, totaling about $22 million raised. With over 500,000 registered users and nearly 1 million app downloads, Grifin's adaptive model appeals to those intimidated by traditional investing. The new funds will enhance software development and future offerings like an AI chatbot. Founded in 2017, Grifin has pivoted to provide an easier investment route, proving effective as seen by users increasing expenditure at retailers like Walmart after investing in their stocks.
Grifin has raised $11 million in Series A funding and surpassed 500,000 registered users, reflecting strong confidence in its investment model.
Grifin simplifies investing by allowing users to automatically invest in stocks associated with their shopping habits, an approach that resonates with many users.
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