"Gen Z is embracing financial traditions their parents ignored, while older investors are chasing the new and shiny. "Now I think Gen Z and Gen Alpha, there's almost this opposite thing happening where the old big storied incumbents are kind of cool again," Tenev said. "There's a broader trend of things that are old and kind of, you know, maybe that your grandparents would use, being cool again." He pointed to the resurgence of older technologies as examples of that shift."
""Gen Zs are really into buying vinyl, and cassette tapes are selling again," he said. "My daughter asked me if she could have a Walkman." That same nostalgia, Tenev added, is showing up in Gen Z's personal finance. "I think the same way, financially, people are like - the younger generation is interested in retirement," he said. "Now Gen Zs are opening retirement accounts at 19 years old.""
Gen Z and Gen Alpha are showing renewed interest in vintage culture and traditional financial products. Younger investors increasingly prioritize control, stability, and legitimacy, leading many to open retirement accounts as early as age 19. Older investors are drawn to innovative, easy-to-use trading platforms that emphasize simplicity and novel features. The generational shift produces a reversal of previous expectations: established incumbents regain cultural cachet while newer platforms appeal to older demographics. The resurgence of physical media and nostalgic technologies parallels changes in personal finance preferences and highlights cross-generational swapping of financial playbooks.
Read at Business Insider
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