Shonali Paul, granddaughter of an Indian coffee plantation owner, aims to reshape perceptions of Indian coffee in the U.S. with her company Paul John Indian Caffeine Co., launched in 2023. The business focuses on promoting Indian-origin coffee, emphasizing less-known varieties like peaberry and arabica, sourced from cooperative mills in Coorg, Karnataka. Leveraging the recognition of the Paul John brand, associated with the family’s successful whiskey venture, Shonali highlights high-quality Indian coffees while supporting smallholder farmers and encouraging a strong entrepreneurial spirit within her family.
As an importer, Paul John Indian Caffeine currently brings six varieties of Indian green coffee to the United States, selling them to U.S. roasters or roasting them for direct online sales.
The idea and the concept of starting this business was always to promote Indian coffee - India as an origin," Paul John Founder and Sole Owner Shonali Paul told Daily Coffee News.
In Indian coffee, the offerings are generally Monsoon Malabar, maybe a robusta. That's what the general people would know about Indian coffee, if they know about Indian coffee.
My dad started his own business, and he's very encouraging that we [his children] should all do our own thing and be proud of the products and businesses that we create.
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