From a duo to almost 100 FTEs: How Lili's co-founder refines product through her experience owning an SMB - Tearsheet

Lili's decision to focus on small business financing reflects a strategy to target a growing market, offering a cohesive financial experience that saves users significantly.

Lilac Bar David emphasizes that their product's success stems from addressing the specific pain points of SMBs by integrating banking, payments, and tax management into one app.

The innovative approach of combining a checking account with AI-driven tax preparation tools is aimed at simplifying financial management for freelancers and self-employed individuals.

By leveraging extensive market research and personal insights, Lili was able to effectively launch and expand its user base from 200,000 in 2021 to over 550,000 by 2022.

Read at Tearsheet