Frios Gourmet Pops, owned by Cliff Kennedy, has transitioned from a primarily brick-and-mortar operation to a successful franchise model with 108 mobile trucks. The company initially struggled during the COVID-19 pandemic, prompting a strategic pivot to focus on mobile sales. Since Kennedy acquired the business in 2018, Frios has added numerous new franchise locations. The growth in mobile units, with 24 new owners added in 2024 and 10 in 2025, reflects a successful adaptation to changing consumer behaviors and market conditions.
When Covid struck and most people stayed inside their houses or apartments, Kennedy realized that Frios "was a business that needed to pivot to survive."
Kennedy had an insight that would lead to changing Frios's business model. When he first took it over, franchise owners had 'some mobile carts for events, but the focus of the business was to bring people into the stores.'
Frios Gourmet Pops now has 108 mobile trucks and is growing steadily, adding 24 new owners in 2024 and 10 so far in 2025.
The business is growing at a steady pace since it added 24 new owners in 2024 and 10 so far in 2025.
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