Forget 1% Improvements: Focus on Customer Conversations

"They feel like they're making a micro improvement when they're really just treading water. They're doing something for the sake of doing something, not for the sake of actually improving. You change the color of a button. You tweak a landing page headline for the third time this week. You reorganize your task management system again. And you call it your 1% improvement for the day. But did any of that actually move the needle? Can you even measure if it did?"

"How Real Improvements Actually Happen Here's what I've learned from years of building businesses: particularly in the early stages of starting or running a business, the actual improvements that happen are quite colossal. But they happen at times when you don't expect them. There are moments when you have a conversation with a customer that just throws everything else into disarray because you fig"

The advice to improve 1% every day is nearly impossible to measure in practice. It encourages performing irrelevant tasks that feel like progress but do not produce measurable impact. Common examples include changing button colors, tweaking landing-page headlines repeatedly, and reorganizing task systems without moving the needle. That pattern fragments attention and reduces focus on high-leverage work. Real improvements in early-stage businesses frequently arrive as large, sporadic leaps triggered by pivotal events such as customer conversations. Those moments can upend priorities and create disproportionate gains compared with steady daily micro-optimizations.

Read at The Bootstrapped Founder