"Mom, these are made just for me. At first, the mom didn't understand. She asked her daughter if she wanted to try on a pair. She started crying: You don't understand. These are made for girls like me. Moments like these are the most fulfilling for White, the founder and CEO of Moolah Kicks the company that engineered the first basketball shoe made specifically for women."
"White is a lifelong basketball player, born and raised in New York City's Upper East Side. She started playing basketball when she was in elementary school, around five or six years old. She played for Team Prince of the AAU, and went to Fieldston in The Bronx for high school, where she also played. White attended Boston College, where she managed the varsity basketball team and played on the club team."
Natalie White founded and leads Moolah Kicks, a company that engineered the first basketball shoe made specifically for women. A daughter at a Dick's Sporting Goods reacted emotionally upon seeing Neovolt shoes and said they were made for girls like her, illustrating the product's impact. White grew up playing basketball in New York City, participating in AAU and high school programs and managing and playing at Boston College. White noticed a lack of female-focused footwear when WNBA players promoted shoes named after NBA stars, prompting creation of women-centered basketball shoes to help players succeed.
Read at www.amny.com
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