"Whole Foods will deploy a commercial-scale version of Mill 's food waste bin in each of its grocery stores beginning in 2027. The bins will grind and dehydrate waste from the produce department, reducing costly landfill fees while also providing feed for the company's egg producers. Both trim the company's overhead. At the same time, Mill's bins will collect data to help Whole Foods understand what gets wasted and why, helping the grocer further control costs."
"Many members of the Whole Foods team were already using Mill in their homes when the two companies started talking. "It's actually kind of our enterprise sales strategy," Rogers continued. "We have conversations with senior leadership at our various ideal customers, and if they haven't had Mill at home yet, we say, 'Hey, try Mill at home, see what your family thinks.' It is a surefire way of getting folks excited.""
Mill is shifting focus from home users to commercial customers with a deal to install commercial-scale food-waste bins in Whole Foods stores starting 2027. The bins grind and dehydrate produce waste, lowering landfill fees and producing feed for egg producers, which reduces overhead. The units will also collect waste data to identify what is wasted and why, enabling waste-reduction strategies. The company used consumer sales to build proof points, data, brand loyalty, and a pipeline of enterprise buyers whose leaders often adopt Mill devices at home before purchase decisions.
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