Conifer, a startup founded by former engineers from Lucid Motors and Apple's electric car project, aims to innovate electric hub motors by utilizing ferrite magnets instead of rare earth elements. This approach not only reduces manufacturing costs but also mitigates supply chain risks. The company has secured $20 million in seed funding and plans to target small mobility sectors, offering a drop-in solution for existing hub motors. Conifer's efficient design also appeals to various industries beyond vehicles, such as lawnmowers and HVAC systems, and production is set to begin later this year.
Conifer has developed a new electric hub motor using ferrite magnets, eliminating reliance on rare earth elements and enhancing efficiency and cost-effectiveness.
The company is focusing on small mobility solutions, offering a drop-in hub motor design that fits current vehicles without major modifications.
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