The article discusses the rising impact of bots, particularly harmful ones fueled by AI, on online security, primarily affecting small and medium-sized businesses (SMBs). Cybersecurity entrepreneur Nikita Rozenberg remarks that while large enterprises can often withstand such threats, SMBs risk severe damage. In light of this, he founded Blackwall, a startup focused on helping SMBs with automated and user-friendly security solutions. Their recent funding round aims to expand their product portfolio, including ad fraud prevention tools essential for e-commerce. Blackwall's strategy emphasizes partnerships with intermediaries over direct sales to SMBs, ensuring streamlined access to their services.
The main difference is that large enterprises typically can survive with that. Most of these threats can simply kill small businesses.
This focus also influenced its product roadmap: It recently launched an ad fraud prevention product that prevents e-commerce websites from having their ad spend consumed by bots.
To adapt to SMBs, it needs its offering to be both easy to use and automated, which means it is often invisible to end users.
This strategy consists in partnering with intermediaries like hosting service providers, managed service providers, and IT consultants to reach SMB clients.
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