Duna, founded in 2023 in the Netherlands and Germany, has successfully raised €10.7M in seed funding to develop its platform focused on compliant business identity. The investment, led by Index Ventures, aims to streamline and automate the onboarding process for businesses, leading to a notable 38% increase in conversion rates. Duna's platform addresses complex compliance regulations and is already in use by major enterprises like Plaid and Bol. The founding team, consisting of ex-Stripe employees, combines expertise from various tech giants, ensuring a robust and innovative approach to business identity management.
Business onboarding used to be a cost centre for Plaid. Now, it's a revenue driver thanks to Duna's intuitive onboarding flows, compliance automation, and high-end UX.
There are many similarities between the level of complexity Duna set out to solve and what motivated us when starting Adyen.
In a fast-moving AI landscape, we generate flawless images without a camera and draft legal arguments without a day in law school. Yet when it comes to business identity, we're still stuck in the era of spreadsheets.
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