With this merger, DirecTV aims to consolidate its position in a declining pay-TV market by taking on Dish's $9.75 billion debt and striving for operational efficiencies to bring customers back to traditional television.
Bill Morrow stated that by merging, DirecTV and Dish will better collaborate with content programmers, allowing for a tailored content distribution that reflects the interests of customers, marking a strategic shift in their competitive stance.
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