"Entrepreneurs perhaps expect to lose sleep (and all sense of control over their inbox) when scaling their venture from a startup into a unicorn. However, one millennial founder was warned he'd have to also lose his entire leadership team in the process. When Alex Bouaziz launched the HR platform Deel in 2019, he was just 25 years old. Although he had already put his weight behind a couple of "nice but very small scale" startups, he insists that this was a "completely different beast"."
""That statement to me was very wrong and I think we're a good example of why it's wrong," he explains. "If you look at Deel, actually 80% of my leadership team is the same that it was when we were at $0 ARR." His instincts were on the money: In 2021, just three years after launching, Deel hit unicorn status-and it's not slowed down since."
Alex Bouaziz launched the HR platform Deel in 2019 at age 25. He received advice that scaling requires replacing leadership at key ARR milestones but chose to retain his early team. Approximately 80% of the leadership team remained the same from $0 ARR. By 2021 Deel reached unicorn status and continued rapid growth. The company acquired eight similar employee engagement services, expanded headcount from about 10 to 3,600, and grew annual recurring revenue from $4 million in 2021 to $500 million by March. Deel achieved a $12 billion valuation and its founders became self-made millionaires.
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