"He figured that it must not be a problem with dating apps, per se, but rather the way the product is working these days. Many of the popular dating apps were built with millennials in mind, but his generation, Gen Z, operates in a completely different fashion, he said. It's a throwback to how dating used to be: People of this generation meet "through mutuals, through people in our social circles," he said."
"He teamed up with friends Willy Conzelman and Carter Munk and just a few months ago launched Cerca, a dating app that matches people with others already in their social circles. The company announced a $1.6 million seed round this summer and already has the people buzzing: The app has around 60,000 users, mainly now in New York and scattered across universities. The company is part of Startup Battlefield and will show off its tech at TechCrunch Disrupt 2025 later this month in San Francisco."
Gen Z often prefers meeting through mutuals and existing social circles rather than connecting with strangers. Cerca matches users with people already in their social networks by having users create profiles, sync contacts, and view only friends or friends of friends who are on the app. All likes are anonymous to reduce fear of rejection and to eliminate the intimidation of interacting with strangers. Cerca launched a few months ago, attracted around 60,000 users mainly in New York and across universities, and raised a $1.6 million seed round. The company will showcase its technology at TechCrunch Disrupt 2025 as part of Startup Battlefield.
Read at TechCrunch
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