"In an industry worth € 1.7 billion but still reliant on outdated judging and broadcast technology, Copenhagen-based startup Jabbr is stepping into the ring with a new solution. The company has just announced it has secured a € 4.3 million seed investment from some of Silicon Valley's most influential figures, including early backers of Lattice, Figma, and Reddit, to bring AI-driven analysis to boxing and mixed martial arts (MMA)."
"Jabbr's technology uses computer vision and artificial intelligence to analyze fights in real time, acting as a trainer, judge, and production team all at once. The system provides instant scoring, highlights, and performance metrics, all at a fraction of the cost of traditional methods. Its potential to transform combat sports has already been demonstrated: Jabbr's live statistics and scoring system have exposed controversial judging decisions in international fights, sparking conversations about fairness and transparency in the sport."
Jabbr is a Copenhagen-based startup that secured €4.3 million in seed funding from investors including Buckley Ventures, Seven Seven Six, Alexis Ohanian, John Zimmer, Andre Ward, and PSV Tech. The company applies computer vision and artificial intelligence to analyze boxing and MMA fights in real time, providing instant scoring, highlights, and performance metrics. The platform functions as a trainer, judge, and production team simultaneously, enabling recording and live-streaming of fights with overlay graphics at a fraction of traditional costs. Live statistics and AI scoring have already flagged controversial judging decisions, promoting fairness and transparency. A hybrid team of AI engineers and professional fighters drives product development.
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